Johnnie Walker
Johnnie Walker has a long association with golf. Golf and Scotch whisky are arguably two of Scotland's greatest gifts to the world, which may explain why the world's leading Scotch whisky brand, Johnnie Walker, sponsors Asia Pacific's premier golf event, the Johnnie Walker Classic and The Johnnie Walker Championship at Gleneagles.
The association of Johnnie Walker with golf dates back to the mid 19th Century with involvement in many prestigious tournaments including the Ryder Cup in the 1990s. Today, the brand is involved across all levels of the game and across all continents.
The World's Leading Scotch Whisky
Johnnie Walker is the world's number one deluxe Scotch whisky with annual sales of 13.6 million nine-litre cases. It is owned by Diageo Plc, the world's leading premium drinks business. Johnnie Walker is an icon of status and sophistication. The philosophy behind the brand advertising and the "Keep Walking" message is to inspire and recognise progress and success in people who symbolise status and sophistication.
Quick facts on Johnnie Walker:
JOHNNIE WALKER is the world's No. 1 Scotch Whisky.
JOHNNIE WALKER BLACK LABEL is a 12-year-old Deluxe Scotch whisky. It is recognised by experts across the world as the benchmark Scotch.
Quick facts on Scotch:
Must be made in Scotland and matured in Scotland
Age statement must be the age of the youngest whisky in the blend
Must be 40% abv (alcohol by volume) or higher
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